January 21, 2015: Kuehne + Nagel and British American Tobacco (BAT) are extending their collaboration with the implementation of a new global integrated logistics solution. The concept widens the scope of activity carried out by Kuehne + Nagel for BAT and sees the two organisations collaborate further to drive innovation in BAT's existing supply chain.
The new Global Marine and Air Logistics Service Centre (GMALSC) concept integrates all of BAT's global air and sea freight flows into a single logistics control tower structure. In contrast to previous commodity-specific and geography-specific models operated by Kuehne + Nagel, which dealt with BAT's Global Leaf Pool and Asia- Pacific requirements independantly, GMALSC now facilitates end-to-end supply chain management across all commodities, inbound and outbound, around the globe via one information platform.
This platform enables full visibility of product moves at all stages, supporting better decision-making for BAT. In addition, standardised global processes are combined with local knowledge through Kuehne + Nagel's global air and sea network to enhance efficiency.
Dave Anderson, Global Head of Supply Chain for BAT said, "Through GMALSC we are taking an important step towards realising our future supply chain. The service provided by Kuehne + Nagel is now fully integrated into our Target Operating Model, providing increased efficiency and flexibility to meet the developing needs of our global business."
Tobias Jerschke, Global Head of Integrated Logistics, Kuehne + Nagel added, "The market in which BAT operates is changing rapidly. Through
our close partnership and the further development of Kuehne + Nagel's control tower solutions, BAT can respond quickly to new challenges."