June 04, 2015: Ireland based ASL Aviation Group is to launch a new European airline brand, ASL Airlines, as part of its strategy for continued growth in passenger and cargo operations.
ASL's four European airlines are to be renamed under the new ASL Airlines brand and there will be four airline operations 'centres of excellence' in Ireland, France, Switzerland and Hungary.
Air Contractors will become ASL Airlines Ireland; Europe Airpost, ASL Airlines France; Farnair Switzerland, ASL Airlines Switzerland; and Farnair Hungary, ASL Airlines Hungary.
The ASL Group, which employs 1,500 globally, will continue to be based at its Corporate Support Office in Swords, County Dublin and will be led by Group Chief Executive, Hugh Flynn.
The total ASL fleet is +/- 100 aircraft depending on leasing arrangements, of which 75 aircraft are flying in Europe and in future will operate as 'ASL Airlines'.
Some of these aircraft will be painted in airline customer colors while the rest will soon start to become visible in Europe's airports in the new ASL Airlines livery.
The strategy, named 'Platform for Growth', is an initiative aimed building on ASL's leading role in various express integrator, passenger and postal markets in Europe.
ASL will also expand its global presence through its interest in Safair in South Africa and cargo airlines K-Mile in Thailand and QuikJet in India where ASL announced last week that its shareholding is to increase to 72.59 percent.
"Our intent is to have a new strong single brand that will play a major role in helping us to achieve our vision and mission and reflect our corporate values in our business", said ASL Group Chief Executive, Hugh Flynn.
"This strong single brand will make it considerably easier to use the aircraft of the European fleet across the individual countries to meet customer demand and this increased fleet flexibility and consequent competitiveness will enable us to grow our business", Hugh Flynn continued.
A 5th operations 'centre of excellence' in South Africa will oversee the continued growth in Safair, the specialist humanitarian Hercules operator; FlySafair, South Africa's first 'true' low cost airline launched in October 2014 and the two Asian airlines. ASL's aircraft leasing platforms will also continue to be based in Dublin.
To facilitate the 'Platform for Growth' strategy the ASL Group is being restructured into two divisions, European Airlines and Rest of the World Airlines and Leasing.
The four European airlines to be rebranded ASL Airlines currently operate throughout Europe for the leading express freight integrators and for postal services in France and the UK from hubs in France and Germany and between bases throughout the continent from Norway to Greece.