BONN: June 30, 2016. German consumer electronics Medion, part of Lenovo, has successfully completed a trial of DHL Global Forwarding's multimodal rail service linking Taiwan with Europe via Xiamen, China.
According to DHL, the route cut shipping time and costs by up to 50 percent and 66 percent respectively compared to previous ocean and airfreight options.
"The success of our business lies in being able to provide consumers direct and timely access to our products and also managing and controlling the entire value chain for our retail partners," said a Medion spokesperson.
DHL shipped the electronics goods and components from Taichung, Taiwan to Xiamen via sea; before transshipping to rail through Chengdu, China to Lodz, Poland.
The successful inaugural shipment shows the service's capabilities in supporting Medion in its Europe-wide growth strategy," said Steve Huang, CEO, DHL Global Forwarding China. "As 'Belt and Road' comes into force, we expect rail to undergo a renaissance for European and Chinese enterprises, particularly those working with electronics and manufacturing hubs along our routes like Taichung and Xiamen," he added.
The new multimodal service sees DHL build on its existing network that connects Taiwan, Japan and China to continental Europe via Russia and Central Asia. DHL says its multimodal routes are "closely mapped" to China's 'Belt and Road' initiative with the Silk Road Economic Belt and Maritime Silk Road.