English Arabic Armenian Azerbaijani Chinese (Simplified) Chinese (Traditional) Czech Danish Dutch Estonian Filipino Finnish French Galician Georgian German Greek Hindi Hungarian Icelandic Indonesian Italian Japanese Korean Latvian Lithuanian Malay Maltese Norwegian Persian Polish Portuguese Russian Slovak Slovenian Spanish Swedish Thai Turkish Ukrainian Vietnamese

“Greenwashing” depends on how you say it

OXFORD, UK: The degree to which companies indulge in "greenwashing" – otherwise described as bovine effluent – is more likely to occur when people believe more in the virtue of competition that in individual responsibility.

This is the conclusion of Thomas Roulet, a research fellow at Oxford University's Saïd Business School, who claims that whSouthwesten corporations say one thing and do another in promoting Corporate Social Responsibility (CSR) it "is not far from the truth".

In a new paper Roulet and his co-author Samuel Touboul of the IPAG Business School argue that in countries where people believe strongly in the virtues of competition, firms "make a lot of noise about CSR but to do very little"; while in countries where liberalism is defined as individual responsibility, companies are more likely to focus on concrete actions.

"Our research suggest[s] a highly complex relationship between beliefs in particular virtues of economic liberalism and the socially responsible behaviours of organisations," says Roulet. "It also raises a number of subtle questions relating to the respective roles of business and the state. When a small state is favoured, for example, it seems more likely that companies will step in to fill the gap."

Using qualitative and quantitative methods, the researchers found that developed market economies in Switzerland, the U.S., New Zealand and Canada have higher cultural beliefs in favour of individual responsibility.

Conversely, the two researchers discovered that developing countries such as India, China, and Morocco, where belief in the virtue of individual responsibility is apparently low while the virtue of competition is high, companies are more likely to express CSR using the methane-related euphemism.

However in a country like France, where the population believes in the virtue of individual responsibility but prefers an absence of competition, companies are less likely to greenwash as they tend to implement socially and environmentally responsible actions without specifically promoting them.

"We tend to assume that firms are inherently selfish and more likely to indulge in symbolic CSR practices that look good, such as getting green accreditation, than actively trying to improve stakeholders' welfare by, for example, reducing CO₂ emissions," notes Roulet.

"In fact, our research has shown that what a firm does in the context of CSR is influenced by the shared cultural expectations in its country of origin, which either unconsciously encourages greenwashing or demands substantive action. Subtle distinctions between different countries' interpretations of what a liberal economy is all about can lead to very different attitudes and actions when it comes to how businesses operate in relation to society," he concludes.

News

Written on 22/03/2017, 22:12
new-ocean-carrier-alliances-to-shake-things-upGENEVA/BRUSSELS: March 22, 2017. The impending operation of three ocean box alliances on April 01 has prompted fears of capacity constraints and rising...
Written on 20/03/2017, 19:53
volga-dnepr-paid-former-u-s-national-security-advisorWASHINGTON, DC: March 20, 2017. As Congressional hearings begin on possible connections between the Trump presidential election bid and Russia, evidence...
Written on 17/03/2017, 20:55
lufthansa-group-reports-rise-in-net-profitFRANKFURT: March 16, 2017. The Lufthansa Group has reported a 4.6 rise in net profit to €1.77 billion in 2016 on a 1.2 percent drop in revenue to €31.66...
Written on 17/03/2017, 19:19
another-airline-level-for-iagBARCELONA: March 17, 2017. International Airlines Group (IAG) will begin flights from Barcelona to Los Angeles, Oakland, Punta Cana in the Dominican...
Written on 17/03/2017, 17:39
european-commission-re-imposes-cargo-finesBRUSSELS: March 17, 2017. The European Commission has renewed its decision to fine 11 airlines €776.46 million for operating an air cargo cartel between...
Written on 15/03/2017, 20:15
ups-continues-to-reduce-ghg-emissionsATLANTA, GA: March 15, 2017. UPS is to spend an additional US$90 million on expanding its U.S. natural gas fueling infrastructure and acquiring more...
Written on 14/03/2017, 21:13
air-cargo-stuck-in-the-16th-centuryABU DHABI: March 14, 2017. Speaking at the opening of the 11th World Cargo Symposium, IATA director general and CEO Alexandre de Juniac warned air cargo...
Written on 09/03/2017, 20:41
u-s-infrastructure-strong-risk-of-failureRESTON, VA: March 09, 2017. The American Society of Civil Engineers (ASCE) says restoring U.S. infrastructure to its competitive position will cost the...
Written on 08/03/2017, 19:52
zte-fined-over-a-us-1-billionDALLAS/ SHENZHEN: March 07, 2017. ZTE, a provider of telecommunications systems, mobile devices and enterprise technology solutions, has been fined...
Written on 07/03/2017, 22:51
no-additional-trade-tariffs-warns-mexicoDETROIT, MI: March 06, 2017. Addressing executives from the U.S. auto industry, Mexico Secretary of Commerce Ildefonso Guajardo Villarreal has reiterated...
Written on 07/03/2017, 20:38
maersk-and-ibm-to-launch-digital-trade-solutionARMONK, NY: March 06, 2017. Following ratification of the WTO's Trade Facilitation Agreement, IBM and Maersk are developing the use of blockchain...
Written on 06/03/2017, 20:36
dsv-signs-red-cross-agreementCOPENHAGEN: March 07, 2017. DSV and Denmark's Red Cross have signed a global logistics agreement that includes the donation of two warehouses. With a...
Written on 06/03/2017, 19:07
good-start-for-air-cargo-in-2017GENEVA: March 07, 2017. Noting an increase in the shipment of silicon materials, IATA reported a 9.0 percent year-on-year jump in airfreight...
Written on 03/03/2017, 21:33
iata-repeats-trump-warningWASHINGTON, DC: March 03, 2017. IATA has reiterated its warning to the Trump Administration about a future of restricted borders and protectionism. "Our...
Written on 02/03/2017, 22:52
america-first-for-tradeWASHINGTON, DC: March 02, 2017. With the confirmation of Trump's billionaire Florida neighbor Wilbur Ross as U.S. Commerce secretary, a recent Gallup poll...
Written on 27/02/2017, 22:24
us-400-billion-exposure-for-shipping-industryLONDON: February 27, 2017. New research suggests financial institutions supporting the global shipping industry have a US$400 billion exposure to future...
Written on 27/02/2017, 20:23
new-box-terminal-to-help-mexico-tradeLAZARO CARDENAS, MEXICO: February 27, 2017. The APM Terminals' facility at Lazaro Cardenas on Mexico's Pacific Coast has officially opened for business...
Written on 23/02/2017, 22:22
dubai-responds-to-humanitarian-crisisDUBAI: February 21, 2017. As the UN World Food Programme (WFP) and UNICEF declare a famine in South Sudan that threatens the lives of 100,000 people, the...
Written on 22/02/2017, 20:34
us-1-trillion-gain-from-trade-facilitation-agreementGENEVA: February 22, 2017. IATA says it welcomes the entry into force of the World Trade Organization's (WTO) Trade Facilitation Agreement (TFA),...
Written on 21/02/2017, 20:35
high-speed-crash-forecast-for-german-truckersBERLIN: February 21, 2017. The German Pro-Rail Alliance estimates the share of freight by rail in Germany dropped from 18 percent to 17.6 percent in 2016,...

- powered by Quickchilli.com -