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Coyote statsExcessive fragmentation continues to impact the European road freight market – with 50 percent of shippers working with over 30 carriers at a time – leaving supply chain professionals faced with navigating a complex industry.

To do so effectively, shippers and carriers need to understand the dynamics of the market, which is why Coyote Logistics, a leading global third-party logistics (3PL) provider, is releasing exclusive new research today on the challenges facing supply chain professionals in today’s unpredictable market.

Titled “The Evolution of Technology + Humanity: Building a Supply Chain for Long-Term Success,” the study is comprised of results and data from two unique shipper and carrier surveys, along with Coyote Logistics’ own customer research. Developed in collaboration with third-party research firms MakerStreet (headquartered in Amsterdam) and Martec (satellite office in Frankfurt), Coyote Logistics investigated the unique challenges of decision makers across all European markets to understand the ideal balance between technology and human expertise.

Notably, the studies identified that shippers and carriers, in large part, are facing similar challenges. Rising costs, increasing complexity, shortage of capacity, the need for flexibility and agility, and increased visibility across the supply chain were among the top roadblocks identified. It also showed that shippers and carriers believe the ideal balance between technology and human expertise across tasks in the supply chain is 60:40, which reaffirms Coyote Logistics’ longstanding position that the two must work together to succeed in an evolving world.

“At Coyote Logistics, we know through our research and experience in the European road freight market that technology and human expertise are needed for long-term supply chain success,” said Joel Gard, Head of Europe, Coyote Logistics. “From the findings in the Technology + Humanity study, we have come to more deeply understand the challenges shippers and carriers face today in relation to evolving technologies, which allows us to better support both parties with the knowledge, resources, and insights they need to meet and exceed their business goals.”

To better understand how shippers and carriers can strengthen efficiencies in their supply chains, Technology + Humanity analyzed which of 13 tasks are best suited for human expertise, which functions can be optimized with technology, and which require a combination of both. The results demonstrate that human expertise is irreplaceable in creative, decision-making and strategic-thinking tasks, such as communicating with customers and resolving shipment and delivery problems.

Regarding automation, shippers and carriers reported that technology is best positioned to strengthen operational functions such as managing inventory and booking shipments.

However, while the study illustrates the many opportunities to incorporate technology into the supply chain, respondents did not identify any functions that they believe are best served only by technology. Instead, shippers and carriers advocated for a 60:40 balance of technology and human expertise in supply chain tasks.

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