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BEIJING: JD.com, China's e-commerce pioneer with its own logistics network, is to host beauty products retailer Sephora, part of the LVMH Group.

Sephora will be the largest cosmetics store on the JD.com platform, featuring over 1,200 items from more than 70 leading international brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki.

The move follows last month's decision by international clothing brand UNIQLO to open a store on JD.com's online marketplace and have the company manage its inventory.

jd.comJD.com believes it has the largest fulfillment infrastructure of any e-commerce company in China and provides standard same-day delivery in more than 130 counties and districts, and standard next-day delivery in another 850 counties and districts across China.

Currently the company employs over 72,600 people and operates seven fulfillment centers and 143 warehouses in 43 cities, and over 3,500 delivery and pickup stations in 1,961 counties and districts across China.

Anne Veronique Bruel, president of Sephora Asia said: "We are delighted to be partnering with Chinese e-commerce pioneer JD.com, which is known for its superior customer service, fast nationwide delivery and longstanding reputation as the online source for guaranteed product authenticity...I am confident that together we will be able to provide Chinese consumers with a truly world-class online shopping experience, without the worry of counterfeits."

JD.com reported net revenues of US$5.9 billion for Q1 2015, up 62 percent year on year and a net loss of US$114.6 million. Fulfilled orders rose 76 percent in the quarter to reach 227.2 million and the number of customer accounts rose 90 percent to 105.2 million for the 12 months ending in March.

Richard Liu, company founder, chairman and CEO noted: "Chinese consumers increasingly look to JD.com as their preferred online source for quality authentic products and reliable services, and we will continue to build upon this trust through ever greater product selection and superior customer service."



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