TRENTON, NJ: April 21, 2019. A coalition of the world’s largest consumer product companies, international recycle company TerraCycle and UPS will launch a waste-free consumer e-commerce service in the US and France next month.
Called Loop, the subscription-based circular economy business model enables consumers to use products in brand-specific packaging that is then collected, cleaned, refilled and reused. The content, if recoverable, is either recycled or reused.
In addition to TerraCycle and UPS, Loop founders include Procter & Gamble, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola European Partners and Danone.
French retail giant Carrefour is the founding retailer while major UK supermarket chain Tesco is expected to pilot the service in the UK later this year.
“As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of committed global brands, retailers [and] infrastructure companies have come together to create a new way to more responsibly consume products,” explained TerraCycle CEO Tom Szaky.
“Through Loop, consumers can now responsibly consume products in specially- designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled,” he added.
