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LOS ANGELES/NEW YORK: August 08, 2018. Private equity firm ATL Partners (ATL) has acquired a majority stake in RICH Forwarding Limited and Rock-It Cargo USA (Rock-It) for an undisclosed sum.

For the past 40 years Rock-It has provided logistics solutions to support live entertainment and music touring as well as the fine arts, sports, corporate events, industrial power projects and humanitarian relief sectors.

Rock It LAX 1Existing management, including founder and CEO David Bernstein, will maintain a significant equity stake in the company: “We believe that by partnering with ATL, who know and understand our core logistics solutions well, we can accelerate growth by capturing more opportunities in our existing end markets and aggressively pursuing adjacent markets through organic initiatives and strategic acquisitions,” Bernstein explained.

Founded in 1978 and based in Los Angeles and New York, Rock-It Cargo’s 400 employees (Los Angeles staff pictured) operate from 32 locations in 12 countries.

Some of its 3,500 customers over the past four decades have included Taylor Swift, Paul McCartney, Bruce Springsteen, Madonna, Katy Perry, Beyoncé, Cirque Du Soleil, Ed Sheeran, the National Football League, Major League Baseball, WWE, Sotheby’s, Christie’s, APR Energy and Apple.

“We are excited to partner with David and his team, who have developed a multi-decade track-record of delivering best-in-class logistics solutions to complex international projects and events,” said ATL CEO Frank Nash. “We believe there are several opportunities for continued growth in the company’s core and adjacent markets and look forward to supporting David in executing his strategy to achieve his long term objectives for Rock-It,” he added.

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