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LONDON: July 07, 2017. According to David Jinks, head of Consumer Research at eCommerce home delivery specialist ParcelHero, Amazon's Prime day on July 11 is likely to top US$3.5 billion in sales and create a huge July sales bubble:

"Who has money to spare in late November? Christmas will be looming large, and I for one will have difficulties in making the case for a new Nintendo Switch! Prime Day's timing is perfect and its potential is limitless; not just for Amazon Prime members, but also for eBay and the many other sites who climb aboard the Prime-Time bandwagon.

"Prime Day has the potential to easily overtake Black Friday and Cyber Monday, to become the biggest shopping day in the West. It grew from US$1.5 billion in 2015 to US$2.5 billion in 2016. At that rate it will top $3.5 billion this year: and that's bigger than Black Friday (US$3.34 billion) and Cyber Monday (US$3.45 billion).

"And last year eBay was swift to get in on the act, promoting bargain prices over several days with digs that you don't even need to pay for membership! Interestingly Macey's site had 41 percent more visits on Prime Day last year, and Walmart's was up over 20 percent.

"There's little doubt that shoppers have swiftly acquired the taste for a summer shopping extravaganza, and when they can't find what they want on Amazon, they are happy to go on the hunt elsewhere on the web.

"Prime Day will have to go some to beat the US$17.8 billion Singles Day achieves on November 11 last year, largely in China. But Singles Day was inspired by single people treating themselves and July is the perfect time for us all to be a bit indulgent.

"Prime Day's beginning to look a lot like Christmas... in July."

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